Where Innovation Meets Purity
Where Innovation Meets Purity
Consumer Trends 2025: Immunity, Clean Ingredients, and the Right Oils
Aaj ke kitchen mein sirf swaad nahi, swasthya bhi chahiye!
If you think your cooking oil is just for frying, it’s time for a healthy reality check.
Recent data from the Solvent Extractors’ Association of India (SEA) shows the country consumes about 25–26 million tonnes of edible oil annually, producing just 11 million tonnes locally.
Yet, a large portion of Indian households still use oils without understanding their real health impact. Post-pandemic, the average Indian consumer is no longer just price-sensitive; they are health-sensitive.
Today, let’s decode the consumer mindset of 2025, where immunity, clean ingredients, and right oils are not just trends but necessities.
1. Immunity is the New Currency
Post COVID-19, more than 67% of Indian urban households have shifted their food choices to include immunity-boosting ingredients (Source: NielsenIQ).
Consumers actively read labels, research ingredients online, and prefer brands that promote health alongside taste. So where does oil fit in?
Cold-pressed oils like groundnut, mustard, coconut, and sesame are seeing a massive demand spike, because they retain natural nutrients like Vitamin E, antioxidants, and essential fatty acids, which help support immunity.
2. Clean Ingredients: The Rise of Conscious Cooking
In 2025, “clean eating” is not a fad; it’s a lifestyle.
This means,
- Fewer ingredients
- No additives or preservatives
- No artificial colours or chemical extraction
And oils are at the centre of this movement.
People using expeller-pressed or cold-pressed extraction methods (like those manufactured with Gorek’s machines) are gaining consumer trust.
Because these methods avoid heat and chemicals, they preserve the original nutrient profile of the seeds.
3. Label Literacy: Indian Consumers Are Getting Smarter
Gone are the days when mom blindly picked up a plastic bottle from the shelf.
Today, people check for,
- Fat breakdown: Saturated, Unsaturated, Trans
- Smoke point for different cooking styles
- Nutrient retention and natural flavour
4. The Multi-Purpose Movement
Consumers love versatility.
An oil that works for,
- Cooking
- Baby massage
- Hair nourishment
- Skincare
…earns more loyalty.
That’s why cold-pressed coconut oil, castor oil, and black sesame oil are gaining popularity as multi-use assets in desi households, rather than just being simple ingredients.
5. From Kirana to Instagram: Where the Purchase Journey Begins
Health-focused oils are now part of influencer routines, gym recommendations, and even doctor-backed reels.
Consumers today get convinced not just in stores, but online. So as a home buyer, look out for,
- Certifications: FSSAI, Organic India, USDA
- Cold-Pressed or Wood-Pressed labels
- Transparent packaging (Glass is better than plastic)
The consumer of 2025 does not want just “any oil.” They want trust in a bottle. Oils that are local, clean, and nutrient-rich are no longer optional; they are essential.
So, whether you are a home chef looking to upgrade your kitchen, the future is cold-pressed, chemical-free, and conscious.
At Gorek Technologies, we build machines that support this health-forward shift, enabling households to extract oils the clean, cold, and chemical-free way.